SEO & Social Media – What We Do (and What We Don’t) …
If easypeasyDigital builds your website, we will create a beautiful, effective platform that communicates your brand and what you do – but the world has to know it’s there.
Social media remains the most powerful marketing tool you have – and it’s free. We understand that some people love it and some people hate it, but it’s where your audience lives. If you don’t yet have a presence, we can agree a package where we advise which platforms will be most useful, set up your accounts with you, advise on content and get you started. Building a genuine following takes time and consistency, and while we no longer manage social media for clients, we will help you make a confident start and recommend trusted professionals if you wish to take it further.
Social media will give you access to a community of people who are like-minded & truly interested in what you are doing.
And so to Search Engine Optimisation … every website we design will be built with search engines in mind. Pages will include properly structured H1 and H2 headers, clear meta titles and descriptions, relevant keywords and image tags – its a lot of technobabble but it all helps Google understand what each page is about. Each site will also use the entry-level version of Yoast SEO, which quietly optimises content behind the scenes and helps your pages appear clearly in Google results.
And now there is AI Search! As search changes, it is not only Google that needs to understand your website; AI tools, voice search and answer engines also need clear, well-structured information about who you are, what you offer, where you work and why you are relevant.
Where appropriate, we can add bespoke AI schemas to your website. This is structured information, added quietly behind the scenes, which helps search engines and AI tools interpret your business more accurately. It is not a magic wand, and it does not replace good content, but it is a useful extra layer. Combined with clear writing, thoughtful page structure and good technical SEO, it helps your website become easier to understand, easier to recommend and better prepared for the next stage of online visibility.
We use advanced behind-the-scenes technologies such as image compression for faster loading, embedded keywords, improved mobile speed and accessibility enhancements. This ensures your site meets the latest performance standards from the moment it launches.
If your business would benefit from building a mailing list, we can help you choose the right tools and plan newsletters, targeted marketing campaigns & blog content.
how it works…
We will agree a bespoke package that includes all the help you need. Which may include:
• Helping you set up social media accounts and connect them to your website
• Advice on online listings, citations and editorial opportunities that improve visibility
• Ensure your mailing tools comply with data protection standards (we favour Mailchimp)
• Create templates for newsletters and e-shots
• Also, we have guides to help you improve your visibility in searches and get to grips with the dreaded social media algorithms, which we share with all clients free of charge.
If you want to develop your online marketing further – through targeted SEO, advertising or professional social media management – we can recommend experienced specialists who you can trust.
